Tag Archives: seo strategy

SEO & SEM

Search Engine Optimization (SEO) “Organic” VS Search Engine Marketing (SEM) “Paid”

In 2019, I’m assuming most of you are very familiar with the concepts of organic search engine optimization (SEO) and paid search (SEM)…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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